How to Sell a Website Earning $500/month for $11,000? (Case Study)

Would you like to promote a website that’s been incomes quite good cash from a long time?

Shopping for and selling web sites are all the craze proper now.

People who used to spend money on real property at the moment are investing huge time buying digital belongings – web sites are certainly one of them.

So, when you’ve got a good-earning web site you possibly can think about selling it to a web site investor.

In this submit, I’ll present you ways I bought my affiliate website and in addition will present you a few of the rock-solid ideas for you to promote your web site profitably without getting ripped off.

On this information, you’ll study

  • Helps fight plateau part: For any website, whenever you begin it, you’ll witness a good progress and then instantly progress will cease and it’ll drive you steady revenue. At the moment, in the event you don’t discover it feasible to cling onto it, it is sensible to eliminate it.
  • Earnings per greenback declining: If the revenue generated out of your web site for every dollar you spend on it is declining, it’s time to promote it off.
  • Future-proofing your website: In case you are not putting high-quality content on your website, web optimization is a very risky-game. By promoting a website, you’ll be primarily traveling forward in time and amassing the subsequent 2-years’ revenue (relying upon your promoting a number of) on a massive payday.
  • Helps to double down your current business: Should you don’t see a future with the location you’re presently operating, it is sensible for you to sell it off to reinvest the money in doubling down on your present business.
  • Opportunity value: If your website is in a area of interest that’s very aggressive, and you’re nonetheless working on it, you’ll be lacking out the opportunity to work on low aggressive niches that yield you extra lucrative outcomes.

Let’s do some math.

Calculating ROI

You started an affiliate website in a very low aggressive area of interest, put forward 100,000 phrases of content on it for a complete of $2,000 over a yr.

Aside from this, you spent cash paying for your search engine optimization outreach and in addition for outreach tools.

Let’s say perhaps you paid your website’s VA, $270 a month together with outreach instruments, and spent a complete of $Three,240 in that yr.

That’s a complete investment of $5,240 you make in that yr.

This can account for a monthly value of $437 for operating your website.

Assuming that your website starts incomes on the fifth month of starting it, on the fifth month, you’re at -$2,185.

Now after the fifth month, your website begins incomes and be like:

  • sixth month: $500
  • 7th month: $800
  • eighth month: $1200 (websites develop quicker right here)
  • 9th month: $1700
  • 10th month: $1800
  • 11th month: $1800
  • 1st yr: $2,000

On the end of the yr, your website begins making $2000/month.

Now, you decided to promote it off. You landed on a 25x deal and bought your website for $50,000.

Now once you add the revenue month-on-month and in addition the large payday, it’ll account to $50,000 + $9,800

So, your website earned you $59,800 in complete for the funding you made $5,420.

That’s a revenue of $54,380! Meaning your website effectively earned $4,532/month from day #1 of beginning it.

Cool isn’t it?

Now the ROI right here can be 1,003.Three%.

In fact, the above math is simply an example. There are people who scale back overheads with refined methods and processes. Additionally they manage to promote the location at 30x multiple and make ROI of even more than 3,000%.

As you possibly can in my under case research, I’ve received the ROI of 3,067% primarily by decreasing the overhead costs and in addition hiring greatest value-for-money writers.

Nevertheless, the above example math is simply to present you the facility of constructing and promoting web sites vs holding onto them. It’s very straightforward to get a constructive ROI with this model.

Before moving into different particulars on the subject, let me first inform you how I bought my website for 22x multiple.


How I bought my website for $11,000?

I lately bought my website that was earning $500/month at $11,000. That’s 22x the monthly revenue.

I bought it in the month of March 2019.

It signifies that I received my future 22-months of revenue in one-shot and in addition successfully combatted the risks my website would have faced down the lane.

Wallet Undraw

Concerning the website I bought


In January 2017, after I succeeded in monetizing my first Amazon affiliate web site, I considered beginning one other website.

I aimed to create a website round fitness equipments. Briefly, I started a website to assessment fitness equipments like treadmills, train bikes. And so forth.

I chose this area of interest, as there were high-ticket products and in addition advertisement-fee was also larger. I totally uncared for the competitors. is the web site I bought. It’s a great brandable domain nam. I reviewed treadmills and exercise bikes in it.

However now, I don’t advocate any individual to begin any website in treadmill or train bikes area of interest (until you’ve got a huge price range), as the competitors is nuts.

Content technique

Once I bought my website, in March 2019, it was 2 years, 3 months previous.

It had 53 blog posts, out of which 17 blog posts have been roundup posts averaging round 2500 phrases.

I began publishing one article every week, except for some months within the center (which I’ll talk about in the visitors part of this submit).

At first days of my website, I wrote a couple of posts – say 7,000 phrases in complete.

After this, I completely invested $519 for content material creation together with guest publish content. I had some actually good Filipino and Indian writers who have been working for me at a great worth.

The content was revealed concentrating on very low competition keywords.

In the preliminary days, as I used to be publishing only money posts the visitors was very low.

Later, I ended engaged on the location and the prevailing visitors started plummeting.

Noticing this, I started publishing movie star exercise articles to get a good visitors increase for my website. With this strategy, my cash posts also started rating greater.

You’ll see the visitors report within the subsequent sections.

web optimization strategy

When it comes to search engine optimisation, I primarily constructed high-quality guest submit hyperlinks. I also gained a handful of natural links and in addition forum hyperlinks.

Aside from the content material part, I invested like $200 for search engine marketing, hyperlink building and other strategies in complete.

I did not do PBNs or construct blackhat links.

According to Ahrefs, under is the graph of backlink progress on my website.

Keep in mind that I started the location in January 2017.

Ahrefs analyses of my niche

I didn’t build any excessive authority backlinks, a lot of the backlinks I constructed are from websites with DR lower than 70.

However the backlinks have been very relevant to the Health area of interest.

I might say that more than backlinks, the onpage search engine optimization and the keyword research helped me a lot to develop the location.

Visitors of the location

Traffic report of my site

That is the visitors report of the location by the time I acquired it to the top of October 2018.

As you possibly can see, the new website took 10-11 months to cross the 100 pageviews per day mark. It’s because I used to be not focusing a lot on the location in the preliminary days and solely publishing cash posts.

After October 2018, my Analytics stopped monitoring (perhaps due to some theme modifications or non-www issues).

Jetpack Statistics

Thankfully, Jetpack was monitoring the visitors.

Right here’s the entire graph

Pageviews Chart

You possibly can see within the months of Jun 2018 – Sep 2018, the visitors tanked as I used to be not discovering time to publish or replace the articles. I used to be focusing on my primary website and in addition different Amazon affiliate websites. Because I felt I tapped into a extremely aggressive area of interest – the treadmill niche.

Anyhow, after that, I managed to regain the visitors back by beginning backlink building and content material publishing by hiring a good in-house workforce member.

Revenue reviews

Right here’s the graph I plotted for monthly revenue on my Health website.


Under is the table containing the revenue that the location made together with visitors it received – month-wise.

Income Traffic Report

For pageviews of 106,073 I generated a revenue of $11,768 (excluding the selling worth of the location).

In order that accounts to $110.9 for every 1000 page views. It’s greater than normal for Amazon affiliates as the prices of the fitness equipments I bought have been excessive.

Income And Pageviews Graphs

As the products I used to be selling have been of high-ticket, I used to be in a position to earn good money out of the little visitors I used to be getting on a month-to-month foundation.

Here, once more you’ll be able to see the revenue also plummeted due to the decline in visitors from June to Sep.

Amazon Associate Earnings

Above is the revenue report of 3 months of 2019, earlier than selling the location.

Why I bought the web site?

As you’ve seen above, the revenue of the web site was in the range of $300 – $700/month, although it fluctuated a lot.

The competitors in the treadmill and train bikes niche was turning into fiercer, and I did require more backlinks to transfer the needle.

The ROI I received out of this website for each dollar spent was declining.

So, promoting the web site and reinvesting the cash in starting an affiliate website in very low aggressive niche for more ROI made good sense for me.

How I bought the web site?

As soon as I decided to promote it, I despatched an e-mail publication to all my BloggingX subscribers relating to this. I didn’t get a good supply (beforehand it worked properly).

Email Newsletter Site Sale

Later, I decided to faucet into my Fb connections.

I obtained in contact with my Fb good friend who just lately bought considered one of his websites.

He introduced me to a web site dealer, who helped me promote my website to a man in Romania.

While selling it, I used to be asked the rationale for the decline in visitors. I defined them that it was not a penalty but I failed to replace the web site with new content material.

We lastly agreed to a worth of $11,000 that’s 22x the monthly revenue of the location prior to now Three months of promoting it.

I first gave him the access to my WP dashboard. He took a deep take a look at it.

Later, he despatched me the settlement copy and then issued the cost by means of the broker and I transferred the area identify to his account.

Final Settlement Statement

After all the things was finished, a settlement statement containing purchaser, seller, dealer and the VA names was sent to me for reference.

The maths

As you saw within the previous screenshots, the location made a complete of $11,768 within the span of 2 years, Three months. That’s in common it made $435/month.

Once I add the earnings of $11,768 to the $11,000 (worth bought for), it’ll come to $22,768!

I earned a complete of $22,768 from my Health website for which I spent $719.

So the web revenue is $22,049 (excluding the time spent).

The ROI can be +3067%

That’s a nice number, isn’t it?

What went properly?

  • I obtained actually good writers for a low cost worth which primarily increased the ROI
  • Content quality was good so it was bought for a good worth
  • I bought my website for 22x the monthly multiple which is sort of respectable
  • For the amount I invested i.e $719, the returns I received was ok
  • The cost and in addition the migration went clean with none lags

What might have gone properly?

  • I might have waited for someday, and took time to improve previous content, gained extra search engine optimisation visitors and then bought it.
  • I might have accomplished correct CRO, elevated the revenue by say 20% after which bought it off
  • I might have labored more on branding and graphics, and packaged it neatly for an elevated worth

Sufficient of my story.

Based mostly on the teachings I learnt and in addition the research I did, under guide is for you!


How to promote websites profitably?


In this section I’ll present you a number of the methods to easily build and unload your website for a good multiple.

Let’s dive in.

Winners Undraw

What sort of sites sell properly?


As this submit just isn’t about building websites, I will talk about the essentials.

Listed here are a few of the websites which might be selling nicely.

  • Amazon Affiliate websites
  • Lead era sites
  • eCommerce websites

In case you are taken with further exploring what kind of sites promote nicely, chances are you’ll want to explore Flippa for websites which are lately bought.

The websites which earn a steady stream of month-to-month revenue palms off, are very engaging to the consumers.

And in addition, if your website’s content is evergreen and requires much less upkeep and upgradation, the promoting multiple will probably be extra.

All of it boils down to understanding the customer psychology which I’ll talk about later.

How to decide the promoting worth for your web site?

Selling Price Of Website

Sometimes sites sell at 10x – 30x the month-to-month earnings.

There are a few excessive instances, by the best way.

Listed here are a few of the elements that determine the selling worth of your website:

  1. Content material quality: If the content high quality of your website is excessive, it’ll be very engaging to the customer. When you’ve got net content written by ideally native English speaker maintaining fundamentals of copywriting in mind, it sells for a high worth.
  2. Brandability: If the location is designed retaining branding in mind and in addition if the domain identify is brandable, it sells for a greater worth. It partly explains the rationale why my Fitness website was bought for 22x multiple.
  3. Age of the area: Older the domain, the extra authority it has in the eyes of Google, and the more valuation it has. Sometimes older domain sites sell at a good worth.
  4. Backlinks: If the location has natural/constructed backlinks from excessive authority sites it sells for a good multiple. If it has spammy links or PBN links, purchaser might not take the danger.
  5. Automation: Do you could have proper methods or SOPs in place, the place you simply want to input the keywords and output the cash? Then it appeals to the customer.
  6. E mail listing: Should you’ve constructed your e-mail listing, then it increases the valuation of your website.
  7. Social belongings: Are there any good social profiles related together with your website, then it sells nicely.
  8. Graphs: Are your visitors and income progress consistent? Then it boosts the arrogance of the customer to spend money on your website.
  9. Themes and plugins: Are you utilizing good paid themes and plugins on your website, then chances are you’ll sell it at larger worth
  10. Content material funding: The month-to-month investment you probably did in the content era additionally performs a big position in determining the worth at which you sell.

In accordance to me, if all of the above elements are checked off, you have to be in a position to promote your website for 30x the month-to-month revenue.

For more concept relating to what worth to sell, you possibly can take a take a look at different different comparable web sites on Flippa and at what worth they bought and due to what elements.

These are a few of the elements, you want to look into when selling any web site.

How to maximize the profit while selling your web site?

Stepping into the heads of the customer

Understanding buyers psychology

Earlier than promoting your web site, you need to first determine what kind of purchaser you’re looking for.

There are three sorts of people wanting to buy your website:

  1. Buyers: People who like to spend money on a good website and run it for passive revenue
  2. Fairness corporations: They buy web sites in bulk, grow them and deliver the returns to the buyers within the form of dividends
  3. Flippers: They buy your web site, grow it, do CRO after which sell it at a larger worth

If you already have a correctly optimized website, and it has grown to a nice potential, flippers gained’t be shopping for it. Because flippers might be wanting for unoptimized websites whose revenue might be boosted with little tweaks and there are quick-wins.

Passive Income

So mainly, as I described you earlier, the individuals who spend money on websites are those who are wanting for passive revenue.

They’re wanting for revenue that is:

  • Palms-off: They like to put little/no effort in growing the web site. They need to grow their website on autopilot.
  • Constant and future-proof: They want to have a constant stream of revenue from their web site. In the event that they feel that the web site they are shopping for won’t give them consistent revenue, they pay less.
  • Good ROI: Within the foreseeable future, the website should earn extra money than they spent purchasing it.

Many of those buyers are long-term thinkers, they like to spend money on something that they see value in for a long-term.

For those who handle to persuade them the above three, they’re prepared to open their pockets large open.

The under methods I share with you’re based mostly on the above elements.

When you comply with the under methods, it’ll maximize the effort premium they give you.

Sell automation

Sell automation

When you handle to present them the way you have been in a position to develop the location simply with methods and processes, it’ll be bought.

So, from day #1 of constructing your website you need to systemize and monitor all the things. When you manage to sell them your system along together with your web site, you’ll doubtless find a way to maximize the revenue.

In your proposal, you might also need to showcase the way you managed to develop the location hands-off.

Could also be SOPs?

Have some content material scheduled

    Content scheduled for future

Whereas selling your web site, you may as well think about scheduling some content for the longer term.

With this, the customer is just not required to fear about creating new content for 3-6 months down the lane after acquiring the location.

For this, they’ll be supplying you with a huge hassle-premium. As a result of, for a lot of the website consumers discovering good writers immediately after shopping for the location, coaching them, and getting it going – is a massive problem.

Brandable website

Brandable website

If in case you have a non-brandable or EMD domain names, your website might not promote for a larger multiple.

Whereas beginning any website, you’ll never know for those who’re gonna sell it in the near future. So, it’s protected to assume that you simply’re gonna sell your website in the near-future, and get a brandable domain.

I also informed within the earlier sections that buyers think of business sustainability in long-term. So, the brandable domain acts as a big motivator for them to shut the deal.

Along with content material, having good photographs and graphics in your content material that displays your model can also be essential.

Do conversion fee optimization

Doing conversion rate optimization

Sometimes the multiple will probably be based mostly on the monthly earnings of the website.

So you want to improve the web site earnings by executing conversion fee optimization no less than a couple of months before selling your website.

For this, you can also make use of instruments like HotJar, VWO or use any CRO providers.

Let’s say your website is incomes $1000/month. Now should you sell it at 20x, you’ll get $20,000.

Now, let’s suppose you do CRO, it begins making $1200/month. Now at 20x you’ll be at $24,000.

That’s $four,000 profit for a 20x multiple.

Again, it do take some critical endurance for you to resist the urge of selling, do the CRO, wait for 3 extra months, and then sell.

You possibly can A/B check and tweak a number of features like:

  • Headlines
  • Name to actions
  • Ad placements
  • Sticky sidebars
  • Comparability tables

Once you’re glad that you’ve examined the extremely changing elements of your web site to its fullest, you’ll be able to contemplate promoting your web site.

Nevertheless, in case you have a rock-solid exit strategy, and it’s in good alignment – promote it off.

Leverage QDF algorithm

That is one of the best stored secret.

Let me let the cat out.

Pay attention.

Is your visitors graph is one thing like this?

Leveraging QDF

If the visitors on your website is declining over time, it might not simply be the time to promote it off.

You may still have the prospect to rise the bar up after which promote.

Briefly, each piece of content material on your website has some shelf life, after which it begins decaying. For those who handle to breathe a new life to it by upgrading it for freshness and relevance, it’ll sprout again up.

Content upgrading for freshness and relevance

This is due to Google QDF (Query Deserves Freshness) algorithm that ensures recent results you served to the viewers. It’s tightly linked to the Google Caffeine update.

Traffic after upgrading content

Here you’ll be able to see for considered one of my Amazon affiliate sites, I saw this elevated visitors once I started upgrading my content material.

Should you’ve previously read my case research on how I elevated my organic visitors by +57.02% leveraging Google freshness, you recognize what I’m speaking about.

Contemplate upgrading the content material, do CRO, and wait for Three months and then sell.

Don’t use PBNs and spam links

Don’t use PBNs and spam links

You need to keep away from using PBN or spammy hyperlinks in your website.

Buyers assume in long-term, and earlier than investing they’ll concentrate on the fact that having PBN hyperlinks is a risky-game.

When you’re having PBN links, when you make that call to exit, it is sensible for you to systematically exchange PBN hyperlinks with whitehat links (article by Matt Diggity).

If your website has loads of PBN hyperlinks, it’ll drastically decrease the multiple at which your websites get bought.

It’s typically tempting to cover the truth that you’ve used PBNs with the customer. Nevertheless, in the long term it might lead to critical consequences.

Construct e mail lists

Building email lists

It’s essential to develop your e mail record from day #1 of building your new website. When selling off your website, when you manage to additionally supply the email record to the customer, the supply turns into rather more irresistible to the customer.

As a result of, with the e-mail listing they feel like they’ll have more control over the visitors and regardless of search engine optimization they will drive visitors and gross sales on demand.

Growing your web site social media profiles together with e mail listing building may be advisable. But with the current decline in FB organic reach, and the trouble it takes to grow social channels it might not value it.

Then again, establishing a lead magnet, pop-ups, and autoresponders, hardly takes few hours and the positive factors are monumental. You just need to make use of any of the lead era instruments like OptinMonster or Thrive Leads.

For those who don’t feel like using premium e-mail providers suppliers, free plans of Mailchimp or using self-hosted providers like Sendy is sufficient.

Supply after-sales help

Offering after-sales support

In case you have a good inhouse staff, you possibly can supply after-sale help.

Ask your self, what are all the hassles the customer could have after buying your website?

  1. Updating the affiliate hyperlinks
  2. Cleansing up the content
  3. Changing the writer box
  4. Finding new writers
  5. web optimization execution
  6. Blog/content material administration
  7. Social media administration

In the event you handle to supply them providers associated to this, you possibly can maximize the deal worth.

Some of these issues shall be very straightforward as you already have the expertise.

For example, changing affiliate links might appear to be a big process for the customer however through the use of Better Search Substitute and REGEX it’s very straightforward for you.

You need to point out every nitty-gritty detail like this in your proposal.

Don’t pretend it

Current the knowledge in an trustworthy method and don’t pretend the success of your website.

No website is flawless.

The second you admit the issues of your website, the customer trusts you extra on your other claims.

If every part you current within the proposal is like a good fairy story, it raises the alarm and they will be more vigilant.

Being trustworthy typically, increases the multiple at which you promote significantly.

Maintain it actual.

Don’t get into emotion

Don’t get into emotion

If you end up operating any enterprise, you shouldn’t let emotions dictate your selections.

When building your website, you want to work on the enterprise not in the enterprise within the phrases of Michael Gerber from E-Fable Revisited e-book.

Only when that paradigm shift occurs, you will be able to not emotionally attach to the business and hold onto it till it burns you.

Whenever you rationally provide you with a well-thought determination to promote your website, please do promote it. There must be nothing emotional about it.

Ofcourse, there’ll be some emotion if it’s the primary website you’re promoting – but study to tame the monster.

I’ve seen many individuals who held onto the location due to feelings and later bought it at a low cost worth when the shit hits the fan.

How to prepare for selling your website?

Selling preparation

You want to gather and collate the info relating to your expenses, revenue, time spent, and in addition the visitors report.

Listed here are the places you want to look for:

  • Your freelancers’ month-to-month reviews
  • Your VAs monthly reviews
  • Your Google Analytics
  • Your Affiliate Dashboard for month-to-month revenue
  • The weekly time you spent on the location

Now, chances are you’ll want to create a table with months within the rows and five columns that says pageviews, content expense, search engine optimisation expense, revenue, and time spent.

Now you want to fill within the sheet, so that the customer will get a clear concept about how effective is your small business. It helps him set the best expectations for the enterprise going ahead.

Now relying on the prospect purchaser, you might also need to put together a proposal. It’s your decision to rent a skilled copywriter for crafting your proposal.

With this master sheet, you’ll be able to create your other sheets like profit-loss by making use of filters and formulation.

In your proposal you need to ensure that to listing each thing that the customer might be getting. And in addition, the varied metrics and details of the location.

You might also need to plot in engaging graphs of your revenue and visitors to make it easier for the customer to analyze.

Typically, in case you are not selling via verified marketplaces, the customer can also ask you access for your Google Analytics account and detailed screenshots of your earnings.

Continuing with the deal, you could want to signal a formal agreement, non-compete, and in addition typically an NDA settlement. It’s essential for you to seek the advice of your legal advisory earlier than signing these type of agreements.

In the event you’ve signed the non-compete settlement, then it means that you’re legally not allowed to begin your subsequent undertaking in the identical area of interest and probably compete with the customer.

The place to promote your website?

Where to sell your website?

There are lots of marketplaces and ways for you to promote your web site.

Let me talk about a few of the marketplaces:

  • Flippa: This is the preferred marketplace for promoting affiliate websites, lead-gen sites, eCommerce websites and in addition apps. With Flippa, there’ll be an preliminary listing payment and in addition a proportion of success payment in case the website will get bought. In order to sell your website for a greater a number of you want to contemplate promoting off your website from a highly rated Flippa seller account
  • EmpireFlippers: In Flippa, there are some widespread issues like poor buyer safety and low high quality websites. However, it might be quite troublesome for your website to get accepted for promoting on EmpireFlippers. Nevertheless if it gets listed, it’ll sell for positive.
  • FE International: You possibly can go together with FE Worldwide, in case your website is earning more than at the least $1,000/month. Comparable to EmpireFlippers, additionally they pay excessive consideration to the quality of the websites listed.

With EmpireFlippers and FE Worldwide, it might be exhausting for you to get your website authorised relying upon the standard of your website.

DigitalPoint Selling Websites

There are additionally numerous different sites and niche boards where you’ll have choices for itemizing your website for sale.

Aside from the marketplaces, it’s also possible to make use of your e mail listing and in addition web site brokers.

For those who’ve received any of your mates who bought web sites just lately, you’ll be able to contact them for a connection.

Also, you need to keep in mind to wait and punctiliously vet a minimum of Three of the most effective proposals before betting on one.

Wrap up

In the event you don’t have a proper exit technique in place chances are you’ll end up dropping plenty of cash that you simply never gained. Learn it once more.

All the time keep in mind the guidelines I introduced you at first of the article, the place I discussed – “Why to sell websites?”. Solely sell once you hit a plateau part, or a endless survival part (low ROI).

Selling website and getting big payday might look like a great expertise. But keep in mind it’s just a day. Have a correct reinvesting technique in place earlier than promoting off your website.


Now you’ve it.

Here’s how to promote your web sites.

Should you feel like thanking me for this publish, do depart a comment under.

I’ll bounce right in!