Are Homepage Building Kit Online Shops legally secure?

[Update – 29.05.2018]

Essential NOTE: the knowledge in this article does not represent legal recommendation. Our info is obtained from the recommendable article “Legal Stumbling Blocks at Online Stores” by Martin Rätze (, t3n Problem 21. The article additionally takes under consideration the “Consumer Protection Directive” of 13.6.2014 and the legitimate since 1.eight.2012 Button answer.


Should you operate a web-based store, you need to fear about many issues. Some convey cash, some can value money. The danger of operating a store that’s legally not set up clear, within the worst case, a warning. This often prices a three- to four-digit sum. So beware!

In fact, as is usually the case: where no plaintiff, no decide. Earlier than one might be warned, solely a competitor or shopper has to disturb the incorrectly carried out specifications of the web store. Nevertheless, one sleeps much quieter, if one considers what the legislator claims.

In our critiques we now have already examined the features of a variety of on-line outlets. As we speak we flip to the legal elements. This is notably fascinating because a number of the homepage kits usually are not from Germany.

Which authorized requirements should a web-based store system fulfill?

That the essential gear of a business web site in Germany imprint ought to be clear to most web site operators. This have to be simply recognizable, instantly accessible and all the time out there. The specification of a phone quantity in the imprint is obligatory for on-line retailers.

As well as, the privacy coverage shouldn’t be lacking when you monitor consumer knowledge such. with Google Analytics.

Anyone promoting goods or providers to finish shoppers should additionally seek advice from the ODR (Online Dispute Resolution) Regulation, a European dispute decision platform. The imprint can also be suitable for this. Further info could be found right here.

Here you will discover practical turbines for imprint and privacy policy.

Incidentally, you will discover info on the state of affairs in Austria and Switzerland under.

What else does this mean?



Who sells goods and providers to finish shoppers, should necessarily specify the gross worth. It ought to be noted that the worth consists of VAT.

If the services or products is measured when it comes to weight, size or quantity (eg olive oil, cables), the essential worth (for instance EUR 5 per kg) should also be given.

If delivery costs are incurred, they need to even be expelled. In Germany the illustration “incl. Incl. VAT plus Delivery costs “proven. This info have to be instantly with the product (see picture on the proper).

Notes on delivery occasions

The seller must present an indication of how long it should take from the order till the merchandise is delivered. It does not need to specify the exact day of supply (which can also be troublesome to say) but a time period. “Delivery time about 3 to 5 days” would subsequently be a legitimate time period, in accordance with lawyer Martin Rätze. This info have to be discovered on the product page. If totally different delivery occasions apply to totally different nations, then it is best to link to an summary page where the related info may be discovered.

Merely a sign of the “willingness to ship” (for example, “immediately ready for delivery”) just isn’t adequate.

Presentation of the purchasing cart

On the aspect of the cart it’s essential to see each the worth of the product, in addition to the delivery costs. The person steps till completion of the order have to be apparent, e.g. within the type of a timeline. As well as, the label of the order button must clearly present that you simply complete the order. It isn’t okay this e.g. only to be labeled with “Next”.

Knowledge query with tackle enter

With the info, which one queries now, in response to the info avoidance principle the phone quantity will not be a mandatory subject. Until that is completely mandatory for the right processing of the order. For country selection, only these nations could also be eligible for which delivery prices have been specified.

Cost Methods


In principle, a standard means of cost have to be provided with out further charges. If there are further expenses for certain forms of cost (for example, PayPal), this have to be famous. On the one hand on a basic info page, then again in the ordering course of. It isn’t allowed to charge further mark-ups on certain types of cost.

Obligatory order page

Here it’s a must to give the buyer an entire overview of the ordered products, delivery prices and any further prices. Additionally, the full worth, the cost technique and the supply or billing tackle have to be included. Based on Martin Rätze, the client must also be suggested tips on how to change his private knowledge once more (for instance on account of an enter error). If this info is missing, the cancellation period is extended and there may be a cause for a warning.

Reference to the proper of withdrawal and phrases and circumstances

Before concluding the order, the buyer have to be clearly knowledgeable about the suitable of withdrawal and the terms and circumstances. The vendor is obliged to offer a withdrawal type (on-line or offline). If the two texts cannot be absolutely displayed on the web page (which is often the case), the two words have to be linked to the detailed explanations. In the case of revocation instruction, nevertheless, it’s decisive that it’s sent to the client in writing (for example within the order confirmation by e-mail). It isn’t enough to only have the textual content on the website.

order affirmation

An order have to be confirmed instantly by electronic means, which often occurs by e-mail.

The “Button Solution”

As shoppers turned increasingly more likely to have issues with rip-off corporations and their subscription traps, the so-called button answer was introduced in Germany. Who doesn’t meet these necessities, has the problem that no valid buy contract comes about!

Let's take a better take a look at the requirements:

The buyer must be capable of clearly determine that the order entails a cost obligation. So as, for example, “pay to order” or “pay to order”.

Not okay, for instance: “order”, “continue” or “complete order”.

agreement to pay for the order you are placing

Illustration: new inscription utilizing the example of Jimdo

In response to lawyer Christian Solmecke, this inscription should not be in English (for instance, “Purchase now”) if the rest of the shop is about up in German.

The knowledge requirements of the website operator

Based on the store operator's weblog, the following info above the order button “clear and understandable in a prominent manner” have to be displayed and instantly earlier than the order:

Detailed product description, minimal time period for persevering with obligations similar to subscriptions, the entire worth and delivery and extra prices.

What is the state of affairs in Austria and Switzerland?

In our estimation, the authorized provisions of Austria are largely equivalent with the German and overarching European regulation – but intimately you would have to examine it your self. In Switzerland, there are some things which might be totally different from EU regulation (for example, the fitting of withdrawal). Extra details could be discovered within the SME Portal.

Up to now the idea. However what concerning the store development kits in apply? Do they meet the complete vary of legal necessities?

The web outlets of Jimdo, Webnode, Weebly, Wix and in the legal examine

Imprint attainable?By defaultFulfillsFulfillsFulfillsFulfills
worth quotationAutomated insertion / primary worth have to be added manuallyAdd VAT manually in the product description. The identical applies to the essential worth.Add VAT manually in the product description. The same applies to the essential worth.By default, the notice “incl. VAT “and just one VAT fee can be used.VAT mechanically, delivery value have to be added manually / base worth have to be added manually
Notice on delivery occasionsThought-aboutHave to be added manuallyHave to be added manuallyHave to be added manuallyHave to be added manually within the product textual content, extra info.
Illustration cartFulfillsFulfillsFulfillsFulfillsSteps to completion of the order cannot be seen intimately
handle entryFulfillsFulfillsFulfillsFulfillsPrincipally fulfilled (see other notes)
Word Cost methodsFor last identify delivery is indicated on additional costCharges for sure varieties of cost usually are not offeredCharges for sure forms of cost are usually not offeredFees for sure varieties of cost are usually not offeredFulfills
Obligatory order pageFulfillsFulfillsFulfilled, however no indication the way to right his infoAll entries might be checked and correctedFulfilled, but no indication easy methods to right his info
Reference to terms and circumstances and proper of withdrawalCompleted, pattern withdrawal type is offered. The revocation instruction can be despatched in the order affirmation.Sure, you must comply with the terms and circumstances, the privacy coverage and the cancellation coverage by ticking the checkboxThere isn’t a checkbox for terms and circumstances or cancellation coverage, which might be confirmed by the customer.Fulfills. Privacy policy
Refund Coverage,
Terms of use are displayed within the ordering course of.
Notice on terms and circumstances, Webnode listed here are recommendations on easy methods to think about the proper of withdrawal the perfect. It’s advisable to send the cancellation coverage moreover by order confirmation.
Order confirmationYes, customizableSure, the confirmation shouldn’t be customizable.By way of Paypal, Authorize.internet or StripeSure, customizable. Have to be translated utterly.Yes, customizable
Button answer thought-about?Yes, detailed info is accessible right here.Makes use of the time period “Order Paid”Makes use of the label “pay now” (Paypal). Other cost choices not tested.Order button could be custom-madeOrder button may be custom-made manually. Default label is “Order Paid”.
Different notesNoneNoneIn precept okay, but lots of info have to be added manually.For freshmen unsuitable, since programming expertise are needed for personalisation.Nations cannot be removed. That As a store proprietor, you need to ship nearly anyplace on the earth.
scoreMeets the necessities for GermanyMay be tailored to be used in GermanyMay be tailored to be used in GermanyWith out changes not appropriate for Germany.May be configured for use in Germany, however excluding the cart view.
EvaluateJimdo assessmentWix evaluationWeebly assessmentShopify evaluationWebnode assessment
suppliersJimdo HomepageWix HomepageWeebly HomepageShopify homepageWebnode homepage

colour codes
Green: from our viewpoint, the web store is beneficial

Yellow: suggestion with restriction, a lawyer ought to examine the individual case

Pink: we advise towards using the web store in Germany

Word: Our assessment of the webshop of the 1 & 1 MyWebsite (MyShop) might be discovered in the evaluation.


All in all, with Jimdo only one on-line shop utterly complies with all authorized necessities (together with button answer, small enterprise regulation and built-in revocation type). The Hamburg company even proactively adjusts the shop in order that it meets the legal necessities.

Warning is particularly necessary with homepage kits from the USA. With out adjustments, Weebly and Wix don’t assure 100% authorized certainty.

The fact that most house web page kits from the US don’t cope with the German legal state of affairs isn’t notably shocking. The Czech supplier Webnode at the least presents a German language version. In accordance with present status, we will only advise with restrictions to be used in Germany – we do not contemplate the buying cart presentation to be lawful. Whether or not this might be the rationale for a warning, we cannot decide.

If one of the operators still moves, we’ll replace the modifications as soon as attainable.

Are there another modular options that curiosity you, however don’t present up right here? Just write a remark!

We advocate the article “Legal Stumbling Blocks at Online Stores” in addition to the “article series on the new Consumer Law” by Martin Rätze (Store Operator Weblog), revealed in t3n, challenge 21.

Replace 29.05.2018: At Wix there at the moment are checkboxes that the customer has to verify for terms and circumstances and so on.
Replace 09.10.2017: Updates at Wix, the shop can now be used with adjustments in Germany.
Update Jun 23, 2016: Adjustment Wix. Solely internet costs potential
Replace 05.02.2016: Weebly has been tailored for use in Germany.
Replace 10.08.2015: within the table replaced by Shopify.
Update 27.03.2015: Added info on the achievement of the essential worth
Update 25.6.2014: The cancellation policy have to be sent to the client in writing, to have the textual content solely on the website isn’t sufficient.
Replace 26.5.2014: Additions to the Shopper Rights Directive added.
Replace 1.4.2014: 1 & 1 was deleted from the comparison, because the on-line store is just designed for PayPal. You can now find the outcomes of within the desk.
Update 14.11.2013: Update of Weebly's new online shop
Replace 7.11.2013:
Webnode now also provides a checkbox to verify the terms and circumstances.
Update 18.11.2010: The 1 & 1 help recommends the revocation instruction within the AGBs to accommodate. Sadly, I cannot say how this is to be assessed legally – however I don’t see that as a perfect answer.

Our article doesn’t constitute authorized advice and has not been reviewed by a lawyer.

Photographs: © Sunroots –, Janine Wittig /