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6 Ways To Collaborate With Other Indie Authors For Better Marketing (And More)

It’s robust on the market for indie authors. Whether or not you’re
self-publishing or working with a small press, you in all probability don’t have entry
to the finances or contacts of a serious writer, however that doesn’t mean you’re
out of luck. Freedom is one factor that indie authors will all the time have more of
than authors pursuing the normal route to publication, and freedom mixes
properly with another attribute indie authors can draw on at their leisure:
solidarity.

Collaborating with different indie authors may also help your career
in countless ways, from intensifying advertising efforts to saving money on
modifying and publication costs. In this article, I’ll be masking six of the
ways you’ll be able to collaborate with different authors to mutual advantage, however I’ll also
be exploring why these methods work within the hopes that they’ll level the best way to
bespoke methods that the majority suit your state of affairs and path to success. On the
finish I’ll speak about find out how to formalize group arrangements to provide yourselves real
power in ways that matter, but for now, let’s begin easy.

1. Interact on social media

I’ve written earlier than about how very important social media is for
self-publishing authors. It’s free promoting to an enormous potential audience, and
individuals who take pleasure in your content material will cross it on, growing your reach.

The most important drawback with social media – should you can name it a problem – is that it runs on direct effort and time. To get plenty of attention, you need to submit properly and sometimes, and whereas there are methods to make your content material simpler, there’s no workaround to this trade.

The good news is that working with different indie authors makes probably the most time-consuming a part of an excellent social media technique far easier. In Need To Be Extra Productive On Social Media? Right here’s How, I talked about Julio Viskovich’s 4-1-1 method. That’s, the concept social media content material ought to work to the ratio of:

  • 4 curated posts that relate to your subject of
    curiosity,
  • 1 new piece of content you made yourself,
  • 1 link to a pre-existing piece of content or
    website that you simply personal.

These last two ratio factors are up to you – one new thing
you made and one factor you made earlier that’s nonetheless related – but the first
four come from understanding the place to search for content material your viewers will like.

Social media is a content mill, but working with different authors can put you forward of the sport.Click To Tweet

That’s the place different indie authors are available – they’re founts of
new content that can help maintain your personal social media in a mutually
useful relationship the place every self-made ‘1’ is a part of each other’s ‘4.’
In fact, it’s nonetheless useful to look outdoors a tight-knit group
sometimes, but sharing one another’s content – and typically working together
to create it – makes social media advertising simpler for everyone.

2. Swap and highlight critiques

Critiques are very important for gaining attention, they usually’re a key a part of many on-line algorithms that rely in the direction of whether or not books are advisable to (and even seen by) online consumers. In case you have any type of relationship with other indie authors, it’s very important that you simply’re reviewing one another’s books on every out there venue. Don’t cease with Amazon and Goodreads – anyplace that accepts critiques, and particularly anyplace that sells the work in question, is a useful place to go away even a short assessment.

It’s value creating an inventory of such sites as you uncover
them in order that your efforts are being regularly refined (something I’ll return
to later once we speak about formalizing group actions.)

Loads of websites that provide critiques also permit their customers to fee critiques, a mechanism that again controls which evaluations are seen and the way scoring techniques are weighted. Should you’re a part of an indie help group, don’t simply depart a evaluation; make sure you price different good evaluations highly, making them more seen. This may increasingly take the form of a thumbs-up, an up arrow, or clicking ‘Yes’ when asked if the evaluate was helpful. One evaluate is sweet, however a gaggle of individuals all adding critiques and growing one another’s review-visibility provides up fast.

3. Request copies by means of stores and libraries

Shops and libraries use a whole lot of metrics to determine which books to stock, and clients requesting sure books is considered one of them. Show as much as a e-book retailer/library with the ISBN of another indie writer’s ebook and request they order it.

Whether they achieve this or not is outdoors your management, but demand is demand. In fact, in case your request is profitable, you’ll want to affirm they did the best thing: if your finances permits, purchase the copy you ordered, and undoubtedly test it out from the library.

Get organized – when indie authors assessment, advocate, and request one another’s work, everybody advantages.Click To Tweet

This isn’t simply efficient for brand spanking new books – if individuals in your
group have multiple books out, make a habit of spreading requests to totally different
venues out across the yr. E-book requests aren’t overly widespread, so a couple of voices
working in consensus can get results.

4. Formalize recommendations

Social media engagement signifies that your respective audiences
are in all probability getting regular updates about your indie allies, however make sure you
formalize those recommendations in places that matter. Add a page to your
web site that recommends different indie authors and add backmatter to your subsequent
ebook that particularly recommends their work.

This can be a sort of freedom that authors who work with major
publishers typically don’t have, so benefit from it. You don’t have to remain
within a single publishing house or avoid supporting someone who’s seen as
competitors to another writer you’ve never even met, and nor do the people who
advocate you in return.

Websites like Goodreads have themed lists where you possibly can advocate books, and Pinterest, StumbleUpon and Reddit have comparable features. Add your indie allies and ask them to add you in turn. You’ll be able to even write an article or blog submit concerning the e-book/writer in question – that’s a kind of content that authors can’t really generate for themselves, however it’s something indie authors can do for one another.

5. Share contacts and host occasions

This one’s pretty apparent, however it also takes some thought.
In case you’re a self-publishing writer, chances are you’ll assume you don’t have any contacts –
and you is perhaps proper – however contacts solely grow to be contacts when the celebs
align.

As a writer, I know other writers, and I write for venues. When a type of venues is on the lookout for writers, or even a specific function on a given subject, I’m capable of advocate different writers who I do know will do good work. In that moment, I turn into a contact, and that’s the truth of networking: the thought isn’t that you simply schmooze your approach into a brand new place, it’s that enough individuals know your identify that you simply’re made aware of as many opportunities as attainable.

Host occasions the place a bunch of writing varieties can meet and turn out to be contacts for each other, and workforce as much as create opportunities you wouldn’t have otherwise. Literary festivals are rather a lot much less intimidating in case you’re in a gaggle, as are readings or other varieties of guerrilla advertising opportunities. A gaggle of authors are also a gaggle of content material creators – without doing anything ‘extra,’ you continue to have a number of material you need to use to help advertising endeavors one writer couldn’t help alone.

Working together, indie authors can manage advertising occasions that appeal to new readers.Click on To Tweet

6. Make group purchases

Right here’s the place things get a bit scarier. Whether or not within the
position of shopper or producer, there’s power in numbers, and a sufficiently
organized group of self-publishing authors can make actual financial savings.

First there are the issues you’ll be able to share. Whether or not we’re
talking about lectures, courses, or software, there’s typically a means that teams
can share access with out paying for particular person access. In case you’re involved with
an writer’s group, a scheduled viewing night time where you all watch the identical MasterClass or Skillshare lecture provides you all of the
benefits of this service for a fraction of the fee.

Likewise, shared access to ProWritingAid or an analogous service is
achievable with some planning and teamwork. This type of sharing of assets
can open doors that have been beforehand sealed by value, not just helping you
develop expertise and accrue assets, however concurrently educating your whole
group. This is one thing that goes back to point 5 – it’s rather a lot simpler to
manage a successful event if you’ve all simply taken the identical class on methods to
do it.

In fact, useful resource sharing isn’t the place group buying ends – there’s additionally group bargaining. Lots of modifying, advertising, and self-publishing providers will supply reductions on a big enough order. Briefly, when you’re prepared to spend so much collectively, you typically don’t should spend as much individually. For many authors, that doesn’t actually assist. You’re not going to vary the size of fiction you write or delay publishing until you might have a number of tasks ready in a bundle. For teams, nevertheless, this poses a chance.

Are you having your e-book edited, having a canopy designed, or partaking some type of advertising service? Your particular person costs might shrink if as an alternative of asking for one service, you’re asking for four or 5. It might take loads of co-ordination, however bargaining together means you’re typically offering a given enterprise a number of work in change for a discount they will reside with (but, crucially, a reduction meaning one thing to the person members of your group.)

This doesn’t should be an enormous endeavor – should you’re
associates with one other indie writer, there’s the potential that by teaming up you
may have the ability to internet some sort of discount with just the two of you. Extra
authors mean extra money and thus higher potential financial savings, but group
bargaining is a sliding scale.

In fact, you shouldn’t delay your guide for a yr simply to
avoid wasting money, however some coordinated group bargaining can result in massive financial savings.
In the event you’re someone who isn’t positive whether or not they can stretch to a professionally
designed cowl or not, this can be the method that modifications your
circumstances.

Finally, there’s co-operative publication. This system
is determined by close-knit, well-organized teams, but the rewards could be
unimaginable. Principally, the thought is that when it comes to advertising, you open your
group’s content up underneath a single umbrella. This doesn’t mean that you simply lose
your rights as an writer or officially set up a small press, but that when
contemplating deals, discounts, and promotion, you draw on each other’s work.
Perhaps Writer A’s new guide comes with a free copy of Writer D’s oldest work, or
perhaps Writer B and Writer C bundle their new books together into a single
deal or product.

Any such strategy allows authors to tap into one another’s readerships and provides them the content material they need to supply offers that improve readership and be a magnet for main advertising providers. You possibly can even go further and start publishing as a gaggle, creating a bigger model that merges totally different readerships into one thing extra cohesive. Relating to advertising, progress is exponential, so this type of change isn’t just ‘more readers’ but probably the power to move up into a unique area of publicity.

In fact, co-operative publication will get difficult
shortly. Writer D isn’t anticipated to only supply their work free of charge – it’s extra
probably that they’re doing is partly for the publicity and partly for a reduce of
Writer A’s elevated gross sales. That’s the place formalized procedure comes in.

Formalizing group actions

Helping out other indie authors is one thing, but working as
something nearer to a collective is another. If that’s your purpose, group
is the name of the game, and meaning paperwork.

Earlier, I mentioned preserving an inventory of web sites on which you
assessment and advocate one another’s work. The thought here isn’t simply that you simply’re
simpler however that everyone is aware of what to expect from one another.
Agreeing to assessment and advocate one another’s work is wooly, whereas agreeing
to evaluation and advocate on particular sites or a certain variety of websites is way
clearer.

That’s the type of strategy you’ll have to take if you’d like
to cross the road from ‘we help each other out sometimes’ to ‘we’re working
together on advertising.’ Everyone must know what’s expected, have access to
shared assets, and be getting a good deal.

Cooperative writer teams give indie authors a shocking amount of influence.Click To Tweet

If this can be a route you’re fascinated about, my robust advice is
to work out the principles method before you anticipate to wish them. Write down a constitution
expressing the intent behind what you’re building collectively and, at every flip,
formalize the strategy you’re taking and the reasoning behind it.

There will still be bumps within the street, however this manner everyone seems to be on the same page. There’s nothing worse than a gaggle of four authors where three are consciously working collectively and the fourth is doing what they will, once they can, if it occurs to them within the moment. Be sure that everybody knows what’s expected of them and what the principles are, after which keep on with these guidelines religiously. If the principles say someone can’t be concerned in something, either keep on with them or formally change your guidelines. No-one ought to ever be stunned by their duties or unclear on the results of a given selection. Write down your rules, hold an AGM, and take your new organization significantly.

That’s to not say that each member has to have the same
expertise. If Authors A, B, and C write horror and Writer D is writing their
memoir, it doesn’t make sense to incorporate Writer D’s work in a bundle deal. Do
they still get a reduce of that enterprise as a part of the group? Do they get a vote
on whether or not it takes place?

There are numerous totally different solutions, however your answer should exist approach before the query comes up. Start with rules you all agree on – for instance, ‘if the group is affected by a decision, every member needs a voice in making it’ or ‘every opportunity is its own project and only those involved get a say ’ – and build your rules out from there.

Lastly, design a course of for settling disagreements and make it straightforward to go away. When you’re deadlocked on a selection, how do you progress forwards? Is there a set majority that must be reached or do the ‘nays’ routinely have it? Likewise, if in case you have a funding pot to which everybody contributes, what can someone withdraw if they determine the group isn’t working for them? Once more, set clear guidelines, comply with them, write them down, and persist with them rigidly. The one occasion where the principles have been suspended might later be used as proof that they’re extra like tips. When unsure, vote and formalize your conclusions. It’s a life-saver when sudden disagreements come up.

Don’t reside in worry, though – disagreement is a wholesome part
of teamwork, and any such teamwork is usually a full gamechanger for indie
authors.

Teamwork makes the dream work

These are just a number of the ways that indie authors can workforce
as much as improve their advertising. Swapping critiques, requesting one another’s work,
partaking on social media, and using teamwork to create opportunities may also help
shut the hole between self-publishing authors and people with a serious writer
backing their advertising, while formalizing group efforts is an avenue solely
unbiased authors can take all the best way.

What advertising efforts have you ever achieved with a gaggle, and
how did you do it? Let me know within the feedback, and check out Grow Your
Writer Model Via Networking. Here’s How, How
To Write A E-book Marketing Plan In 13 Straightforward Steps, and Every little thing
You Want To Know About Guerrilla E-book Marketing for more great advice on
this matter.